A recent Internet Retailer magazine
article noted that large retailers like Cart2indiaOnline have boosted their online sales in 2017, sometimes as much as 40%.
So why are people increasingly choosing to shop online instead of shopping at
their local stores? There are three key advantages of online shopping over
traditional brick and mortar shopping.
Convenience
Many people would consider stopping by a local store easier than ordering
something online and getting it shipped. However, there are a few convenient
advantages of online shopping. For one, it doesn’t require you to actually go
to the store. Just to go to a store, you need a way to get there, and for most
people this is driving. Not only do you waste gas driving to the store, but it
takes precious time out of your day. Compare that to shopping online, which on
many major sites has become a one click affair. There’s no need to drive to the
store to pick up an extra hair comb, just choose one online, click once, and
voila, it’s on its way. This brings us to another aspect of convenience: speed.
This is one area that traditional retail has a leg
up over online retail. By shopping in stores you get instant gratification and
you get to hold your purchase in your hand the minute you buy it. But this
advantage is slowly being negated by the expanding field of eCommerce order
fulfillment. A few years ago, it wasn’t unusual to wait for a week to get your
product delivered, too long for many consumers. Today however, a online
retailer with high-quality online order fulfillment can usually get
your product to you within 1-2 business days. Sometimes, you can even receive
it the same day you order it. This has eroded the attraction of shopping
offline, and it is one reason why more and more people are choosing to shop
online.
Price
Is buying something online cheaper than buying it
offline? In many cases it is. One of the advantages of online shopping is that,
depending on the state, many online stores do not charge sales tax, giving a
huge competitive advantage to online retailers. Oh, but you still have to pay
for shipping don’t you? Not necessarily. Many stores will offer free shipping
if you purchase a certain amount. Others will offer yearly subscription
services that offer free shipping for every item bought. Even when this is not
the case, online buyers have the ability to easily compare prices for the best
possible deal. When your competition is only a click away, there is a huge
incentive to offer the lowest possible prices. Price has always been a critical
component of ensuring sales.
Variety
Can’t find that special edition Chiapet in your
local Walmart? No problem, because it’s very possible you’ll find it online.
One of the benefits of online shopping is that specialty items and almost
everything under the sun is sold on the internet. This is because online
retailers do not have to hold inventory in every location, as they do in brick
and mortar. The internet also makes it easier for specialty sellers, because they
don’t have to maintain a physical storefront to sell their product.
Lastly,
international commerce is a big factor online. People selling on the internet
are not competing with neighborhood stores, they are competing with everyone
else selling similar product, whatever country they may be from. The ability to
get your order shipped overseas is incredibly common these days.
In short, there are significant advantages of
online shopping. Online retail provides significant and decisive advantages
over traditional brick and mortar, so it shouldn’t be a surprise that large
companies are seeing huge increases in online sales. Will there always be
people for whom a 2-day delivery is too slow? Yes, and there will always be
people who enjoy shopping in stores and browsing as well. But the shift to
online retail is not something that can or should be ignored.
How has the internet made your online business
possible?
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